A third of Australian wineries could go to the wall in
the aftermath of the coronavirus crisis, according to
the industry's peak national body.
"We've got 2,600 wineries at the moment and 30 per cent
of that we could lose," said Tony Battaglene, chief
executive of Australian Grape and Wine.
On March 30, following an outbreak of coronavirus among
international tourists visiting the Barossa Valley, the
South Australian government ordered the closure of all
winery cellar doors that supply direct to the public.
Those state-based restrictions were relaxed this week to
allow takeaway sales of alcohol and food.
While there weren't the same orders in all other states,
the lack of tourism due to travel restrictions and the
inability to serve sit-down customers has meant cellar
doors everywhere have closed.
In South Australia's McLaren Vale, Hugh Hamilton Wines
was closed over Easter, traditionally a very busy time
which financially sets up businesses for the winter.
"We are very much a wine business that focuses on
selling wine directly to our customers and the cellar
door is our lifeblood — that is where they first meet
us," said CEO Mary Hamilton.
Ms Hamilton said her business sells wine through the
large wine retailers but also directly markets to
customers via an online store and wine clubs.