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Riverland trucks hit the road with Murray message
Trucks from a Riverland-based freight company are set to take the Fight for the Murray message throughout South Australia and into New South Wales and Victoria.
Premier Jay Weatherill announced that Renmark’s Todiam Freightlines is the latest corporate supporter of the Fight for the Murray campaign and has decked out 13 of its trucks with the campaign message to support South Australia’s request for more water to be returned to the River Murray.
Todiam Freightlines general manager Stephanie Leml said the company was proud to support the campaign by turning semi trailers into mobile billboards that will travel throughout South Australia as well as New South Wales and Victoria.
"Being based in the Riverland, our company and drivers are well aware of the devastation caused by the lack of water flowing down the river – particularly during the severe drought when our tourism, food and wine industries really suffered," said Miss Leml.
"We are thrilled that we can help participate in the fight for more water and in doing so support all of the communities and businesses which suffered when there wasn’t enough water.
"It’s really important to get the message out into the cities – so that people drinking a glass of Riverland wine at night or Riverland fruit juice in the morning might stop and think that the product relies on water from the Murray.
"We’re planning to park one of the trucks alongside the main highway between South Australia and Victoria – the route to Mildura – to ensure the campaign gains maximum exposure during August and September.
"We’ll also be parking it somewhere prominent to ensure the campaign will be seen by the 30,000 people visiting the Riverland Field Days in Barmera in September."
"The idea of branding trucks to promote the Fight for the Murray campaign was suggested by a couple of key stakeholders at a meeting in the Riverland recently", Mr Weatherill said.
"We’d love to hear from other individuals, organisations and businesses with ideas about how they can lend their support to this once-in-a-lifetime opportunity to ensure the future health of the Murray River".
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