ACCC takes legal action against

supermarkets

November 2024 The Australian Competition and Consumer Commission has launched legal proceedings against supermarket giants Woolworths and Coles, over misleading discount pricing claims. The consumer watchdog has alleged that both retailers have raised their prices by at least 15 per cent on hundreds of products before placing them in their “Prices Dropped” or “Down Down” promotions. Woolworths allegedly engaged in the practice for up to 20 months, involving 266 products, while Coles is accused of doing so for 15 months on 245 items. ACCC Chair Gina Cass-Gottlieb stated that the pricing claims misled consumers, diminishing their ability to make informed choices. Woolworths and Coles have both committed to addressing the claims. The Commission is seeking significant financial penalties to be paid by the two supermarket retailers in order to deter future violations.

Greek Tribune Adelaide, South Australia